TV / Commercials

• 

  Help Us Continue Our Mission

  
  

  Donate Today.

  
  

  American Humane Association has sole authority, through a contract with the Screen Actors Guild, to protect animals used in the film and television industries. Please help us be there to apply our high standards for the treatment of animals on set, ensuring that "No Animals Were Harmed."®
  Read More

• 

  The Historic Legacy of the

  
  

  Film and Television Unit.

  
  

  American Humane Association’s Film & TV Unit is the leader in the protection of animal actors. With established Guidelines, on-set monitoring, movie ratings and reviews, and stories from the set, the Film & TV Unit is the only animal welfare organization with oversight sanctioned by the Screen Actors Guild (SAG). American Humane Association assumes the monumental undertaking of providing protection for animal actors and keeps the public informed.
  Read More

• 

  Guidelines for the Safe Use of Animals in Filmed Media -

  
  

  Protecting Animal Actors

  
  

  Since the introduction of the Guidelines, animal accidents, illnesses and deaths on set have sharply declined. Prior to 1980, American Humane Association listed 107 films as Unacceptable because of deliberate neglect or malice toward animals. From 1980 to 1988, when our Guidelines debuted, 31 films were found Unacceptable. Since 1988, only 16 films have received that ignoble distinction.
  Read More

Monitoring Animals in Action

American Humane Association monitors animal action in television shows and commercials.

Television Shows
American Humane Association monitors some non-scripted programming, but as most reality programs are not Screen Actors Guild productions; therefore, they are not required to notify American Humane Association when animals are being filmed. And, unfortunately, reality programs typically do not contact American Humane Association to have their animal action monitored.
 You can help change this, however. When you see a reality show featuring animals that were not monitored by American Humane Association, contact the network that aired the program and express that you will not watch the program until it has American Humane Association’s involvement.

Here are a few Television shows that we monitored or issued an American Humane Association rating or certification:

Commercials

American Humane Association Certified Animal Safety Representatives™ also monitor animals used in many television commercials. But because ads are short and have no “end credits,” they typically do not carry American Humane Association’s “No Animals Were Harmed” end-credit certification.
The policy of most networks is that a commercial containing an animal may not air unless it is accompanied by American Humane Association’s formal “Sign-Off” letter, which is issued only if American Humane Association determines that our Guidelines for the Safe Use of Animals in Filmed Media were followed and that no animals were harmed.

Here are a few Commercials that we monitored or issued an American Humane Association rating or disclaimer: